Experienced User Experience Designer/Creative Manager with in depth skills in interface design, app design, A/B testing, wireframing, and a passion for typography. Strong understanding of branding, communities, gamification and marketing associated with online and offline retail/e-commerce.


Lead User Experience Designer
August 2012 – March 2014
FashionPlaytes, Inc. | Beverly, MA

Key contributor in the overall UI design of the custom clothing design product, scene creator, contests & community interactions that include friending, commenting, and gamification features

Ensured website forms and functionality followed best practices & current trends

Successfully delivered rapid protypes and/or wireframes detailing user flows for both the site & iOS

Established brand guidelines that include logo usage, color palette, site styling, app styling and email templates

Manager, Creative
January 2008 – July 2012
Smarter Travel Media (a TripAdvisor Media Group Company) | Boston, MA

Managed a small in-house Creative Team consisting of Designers and Freelance Contract Copywriters

Established team quarterly/yearly goals, evaluates at year end and determines compensation rewards

Designed and produced high revenue earning travel sites, templated email creative, landing pages, and banner ads

Developed and updated website style guides, and acts as liaison between Corporate and Trademark Attorneys to ensure trademarks are accurately filed

Researched best design practices including website forms, typography, user interface examples, and teach findings to team members

Senior Web Designer
January 2007 – January 2008
Smarter Travel Media (a TripAdvisor Media Group Company) | Boston, MA

Lead Designer for two online travel brands: SmarterTravel and BookingBuddy

Oversaw concepting, designing, and production of all creative projects including: landing pages, online banners (.gif, Flash and HTML banners), e-mail templates, stand alone creative on behalf of advertisers, and participate in user interface testing

Improved a working relationship between Technology Department and Creative Services

Managed Freelancers and Junior Designers

Interactive Designer
January 2006 – January 2007
Smarter Living, Inc. | Boston, MA

Designed landing pages, online banners, e-mail templates, and stand alone creative

Supported and interfaced with Marketing Services, Editorial, Sales, Public Relations and

Ad Operations in an effort to deliver superior creative

Successfully interviewed and hired a Design Intern who led to a full-time hire

Freelance Art Director
September 2009 – present
Studio J2 | Boston, MA

Conceptualizes, designs and produces logos, printed material and websites on behalf of: Boston Duck Tours, Frost Ice Bar, Barmakian Jewelers, Union Park Design, Boston’s Attractions Group, Robert Cyr Fine Art, Clark and Reid, Davis Square Condominiums, Circle Furniture, Driscoll Electric, Parish of the Epiphany, Accent Travel, M.F. Reynolds, Inc., and Boston University Labs including Gardner Lab, Tim Collins Lab & Center of BioDynamics

Interactive Designer
January 2004 – January 2006
TJX Companies, Inc. | Framingham, MA

Conceptualized, designed, and produced a wide range of designs for multiple brands: A.J. Wright, Marshalls, T.J. Maxx, HomeGoods and Bob Stores

Design projects included: HTML e-mails, landing pages, online banners (.gif, Flash and Point Roll), templates, and weekly refreshes

Instrumental in the development and writing of actionscript for multimedia

Successfully designed a Bob’s Brigade Contest Page resulting in over 32,500 contest entries and over 2,780 e-mail subscriptions

Design Lecturer
September 2009 – present
Suffolk University | Boston, MA

Instruct a college level 4-credit course that provides a broad introduction to the theories, tools, and techniques of visual design and image manipulation

Topics include branding, typography, color, layout, and best practices in information design for both print and screen

Students complete the following projects: Logo and Business Card Design, Print Ad, Banner Ad, 6-Panel Brochure and Email Campaign


Professional, Print/Web Design Design Certificate
September 2003 – January 2004
Rhode Island School Of Design

Bachelor’s Degree, Bachelor of Science in Communication, Minor in Psychology
September 1998 – June 2002
Boston University

Creative Concepts Class
Spring 2012


UX Pin
Invision App
Web Developer Tool Kit
Google Draw


Davey Awards for the BookingBuddy brand identity package and site design